Shoelace Diaries

Coca Cola or Pepsi?
December 19, 2009, 10:43 am
Filed under: Blogroll

I had the pleasure of accompanying my lovely daughters Kwynn and Izzy to breakfast this morning at Jim’s Family restaurant in American Fork. We try to go every Saturday we can make it, and have been doing so for a little while now. Within the last month or so, Jim’s have changed from Coca Cola products to Pepsi products. It doesn’t seem to be just them. I’ve heard lately that a lot of other restaurants and stores are switching from Coke to Pepsi products. Do you prefer one over the other? If so, what is your beverage of choice? The picture below answers that question for the Sabey Family.


7 Signs of When to Kick Off the Sheets for Some Slippers and TV
December 9, 2009, 12:27 am
Filed under: Blogroll

1. Multiple sighs
2. Physical discomfort
3. Voluntary-forced white noise.
4. Wrapped up in a blanket of stress.
5. Restless minds, restless legs, restless hearts.
6. No pillow perfect enough, no blanket big enough, no possibility of relaxation tonight.
7. Knowing she knows I know she knows that something must perish for the greater good.

Good night my love. I hope you get the rest you deserve. It is more than worth it to me.

I’m Movin’ On
March 23, 2009, 9:35 pm
Filed under: Blogroll

I have sat here for the past45 minutes or so typing,…..deleting, typing, and deleting again. I have so many things I want to say but don’t know how to say it. So much has happened in the  last 5 years or so of my life that I don’t think I can really catch up. So, instead I chose to post the lyrics from a song called “I’m Movin’ On” by the band Rascal Flatts. I am posting these lyrics because someone somewhere out there feels just like this… just like I do.

Rascal Flatts: I’m Movin’ On

I’ve dealt with my ghosts and I’ve faced all my demons
Finally content with a past I regret
I’ve found you find strength in your moments of weakness
For once I’m at peace with myself
I’ve been burdened with blame, trapped in the past for too long
I’m movin’ on
I’ve lived in this place and I know all the faces
Each one is different but they’re always the same
They mean me no harm but it’s time that I face it
They’ll never allow me to change
But I never dream home would end up where I don’t belong
I’m movin’ on

I’m movin’ on
At last I can see life has been patiently waiting for me
And I know there’s no guarantees, but I’m not alone
There comes a time in everyone’s life
When all you can see are the years passing by
And I have made up my mind that those days are gone

I sold what I could and packed what I couldn’t
Stopped to fill up on my way out of town
I’ve loved like I should but lived like I shouldn’t
I had to lose everything to find out
Maybe forgiveness will find me somewhere down this road
I’m movin’ on

I’m movin’ on
I’m movin’ on

Jake’s 2009 New Year’s Resolutions
January 6, 2009, 12:26 pm
Filed under: Blogroll

New Year’s Resolutions…everyone makes them and it’s fair to say that most brake them. It is hard to create or change a habit, and that is one reason I think people don’t stick to their resolutions. However, I also think that the level of accountability has something to do with it as well. The more people they have to answer to, the more pressure there is on them to stick to it. So, with that said, I am posting my 2009 New Year’s resolutions (the one’s I feel comfortable sharing) here on my blog in a personally recorded video format (and text). This way, I have to answer to the world wide web instead of just myself, family, and close friends. Enjoy!

My friend Clark has helped inspire this post and idea of recording our resolutions, and has done the same thing. Thanks for your help and support Clark.

If you can’t see the video below, click here to watch it.

Jake A. Sabey’s 2009 New Years Resolutions: (In no particular order)

  1. Get below 200 lbs. before the end of January (Current weight: 206.8 lbs. on 01/06/09)
  2. Maintain a consistent weight of under 200 lbs. for the entire 2009 year.
  3. No carbonated or caffeinated beverages
  4. Complete at least 30 push ups and 30 sit ups everyday (Monday -Friday…resting on the weekend)

Life is Perfect Today
October 30, 2008, 6:59 am
Filed under: Blogroll

I am a man interested in background details. I think it adds a little more emotion to the situation, story, or experience.  With that said, here is are some background details to the below post.

The below writing was hand written on the back of a Disney Princess coloring book page  at 3:30am this morning. It was the closest thing to my bed that I could write on (thanks for letting me borrow a page Kwynn).  It is a result of a sleepless night (literally) due to a full heart, wandering mind, and passionate excitement. To write it, I used a pen (a freebie from eBay Live! Boston 2007) that I purposely put on the dresser next to my bed for situations just like this. A humidifier’s hum (to help with a horse throat from yelling at a football game) quietly provided a soundtrack to one of the most fulfilling and proud translations of my heart, mind, and soul I have ever attempted. With hopes of a more true delivery, this somewhat organized free-write is pretty close to the exact first draft that was hand written on the paper. I hope you enjoy.

Life is Perfect Today

This morning found me early today, yesterday never said good night,
My smile is a little bigger today, and greater is my insight.

My tears are of joy today, instead of full of fright,
My confidence rings true today, no need for a rewrite.

The air breathes more crisp today, not in the slight,
Music speaks to me more today, a soundtrack for life’s fight.

I have a new love today, the door is open with invite.
I’m trying to be more patient today, but can’t tame the excite.

My heart beats for her today; strong, warm, and upright,
I hope she has a better day today, different from days of trite.

She is in everything I see today, vision is clear site,
Life is perfect today, and not just alright.

She completes me more each day, I hope tomorrow comes tonight,
I can’t wait for tomorrow today, I hope today doesn’t say “goodnight.”

What color is your toothbrush?
October 23, 2008, 11:39 am
Filed under: Blogroll

I recently made a trip to the dentist for my check up and cleaning, and am happy to report that I don’t need dentures just yet. But, I did get yelled at for not flossing like I should, and got a new toothbrush as well (it’s green). Call me silly, but I feel you can tell a lot about a person by the type and color of toothbrush they use. I didn’t realize this until a friend of mine (thanks Paige) brought this to my attention. But, needless to say, what a brilliant question!

So,…what color is/are your toothbrush/es?

Expanding Opportunity with Grass-Roots Marketing
October 23, 2008, 10:12 am
Filed under: Blogroll

The below article was written for the July 2008 Doba eNewsletter. I work for Doba as an Education Specialist in the Marketing Department. Visit for more information on Doba.

It’s not breaking news that marketing has changed dramatically through
the years. The extreme advancements in technology present marketing
with new and exciting opportunity and resources, but also cast a shadows
over the founding principles of marketing. The challenge for online
retailers is to not forget what has worked for so many years in the
past. In this article, I will discuss how to combine old and new strategies
in becoming a hybrid business and expand business opportunity through
grass-roots marketing.

Seeing Green

I was riding my bike home from work the other day and saw a bumper
sticker that read, “Green is the new Black”–meaning
that natural or organic things (referred to as the color green) goes
with everything (just like the color black in a fashion sense). Coincidentally,
I noticed this sticker attached to the back bumper of a Honda Civic
a type of vehicle that combines a gasoline engine and an electric engine
for a mixture of fuel that powers the car, conserves energy, and provides
“better gas mileage.”

It seems the current economic state has everyone going back to their
roots and thinking “green.” With everything from the food
they eat to their mode of transportation, as a society we are analyzing
our lives and expanding our options; keeping available resources from
becoming extinct and opening opportunity’s door at the same time. Online
retailers can do the same by using a blend of new and old marketing

Available Resources

Especially as online retailers, sometimes we need to stick our heads
in water and shake it out and say, wait a minute, what time is it, and
where do I go to get lunch? (Translation: Stop, step back,
look at the overall picture, and move forward accordingly) Make it a
habit to analyze your business practices and strategies on a consistent
basis. An ever-changing market presents a situation where your business
marketing, strategies, and practices may not work as well as they have
in the past. You may be asking yourself, “With so many markets
available to sell in, which one should I choose?”

Well, the real question should be, “Which one’s should
you choose?” Putting all of your eggs in one basket might not be
the safest bet. Start with the available resources.

Grass-Roots Marketing

Grass-Roots marketing was born and became successful long before advanced
technology showed it’s face. The Four P’s of Marketing (Product, Price,
Place, and Promotion) introduced the marketing
which created an equal opportunity for retailers to compete
on the same grounds with the same end goal–satisfying customers
and making a profit. Customers looked to more than just a good product
for a good price to determine their satisfaction, they looked for a
relationship and a good overall purchase
; a relationship deeper than the wallet.

I remember my grandpa saying, “Back in my day, you never bought
something from someone you didn’t know and respect. Now, people will
buy anything from complete strangers.”

Although the times have changed, my grandpa shares an important customer
trait that has not changed that much; customers will purchase a product
from whoever presents the most comfortable overall situation.

Classified Advertising

Classified Advertising is just one way to market your products. With
classified ads, you can list products easily (and free!) locally through
newspapers, community boards, and online without needing a physical
store–targeting members of your local community. Beneficial to
both retailers and buyers, purchase experiences within the community
bring more comfort, security, and trust to the table.

Last year, a Doba employee purchased a chocolate fountain off of Doba’s
website to use for parties and game nights with friends. After receiving
plenty of comments and questions about the chocolate fountain, he listed
the same fountain on the classifieds of
(local Utah news station website). The listing including contact information
(with address for those interested to come see if first), photos he
took himself, a detailed product description, and a personal story that
paints a picture of love, laughter, and good times with the chocolate
fountain being the center-piece. He also included a list of possible
occasions the fountain could be used for. Within a month he averaged
selling 2 or 3 chocolate fountains a week.

Note: When using a supplier that drop-ships and selling
in a classified ad market, it may be necessary to communicate to the
customer that the product will be shipped directly from the warehouse
and allow for necessary shipping times. Or, you may have to take on
inventory by pre-ordering the product and shipping it to yourself.

Marketing in your local community changes the situation overall; suddenly
sellers are not just some one reaching for your wallet anymore, they
become an actual person just like you, someone you can personally relate

Here are some classified ads to consider (Most are free
to list products):

  • Local television, radio, and news classified boards and websites
  • Local community, business park, and college classified boards and
    (An eBay company)

Word of Mouth Marketing

Word of Mouth Marketing has always been a free and fun way to market
products with virtually no rules. It’s all about doing something to
stand out in a crowded marketplace. Use your imagination and creativity
to get the word out about your products. The more you have people talking,
the more people will talk.

On the same bike ride home I previously mentioned in this article,
my attention was caught by what I thought was a lemonade stand. Unfortunately
for me (in that particular situation), reality struck when I stopped
next to a small table on the sidewalk and noticed it was a table full
of all types of hand made cards, paper and previously designed pages
for sale, instead of some type of cold thirst-quenching beverage. There
were 3 little girls trying to get their piece of the business pie by
selling scrap booking pages and supplies on the side of the road.

I know of some people who host a “Pants Party,” where people
look at, try on, and purchase brand name jeans. Similar parties are
thrown to promote and sell other entrepreneur’s products or services.

Word of mouth marketing, for the most part, can be free and can be
argued as the most effective marketing in terms of return on investment.
Adding creative and original touches into word of mouth marketing will
expand your opportunity to reach out to more potential customers…and
get them talking as well.

Amazon is another excellent resource to consider in addition to the
markets you are already selling in. Amazon is a market for any type
of seller, with a platform that offers many different seller accounts
to best suite your business style and needs. And, just like classified
ads and word of mouth marketing, it is free to list products through
on Amazon. They will not charge you until the product you listed has

Former eBay University Instructor and Online Retailing Instructor,
Steve Lindhorst
teaches people how to expand their online business with Amazon in his
book, “Selling
on ‘the River’- The eBay Seller’s Guide to
.” Known
as a competitor to eBay, the title quickly sets any assumptions straight
by emphasizing that this book is not one to bash eBay, but to assist
eBay sellers in considering multiple markets to sell in, along with
other options.

for more information on how to start listing products today.

Increased Success: Going Hybrid

Technology has played a major role to help provide opportunities and
resources that work in the favor of online retailer’s today. When it
comes to marketing, businesses have neglected the old to make way for
the new–when they should be using the old with the new to create
a hybrid business–fueled with grass root marketing and new-age
technology to expand their business options. Becoming a creatively hybrid
business will extend the life of your business, improve the value of
your business, help your business run cleaner and smoother, and give
you better gas mileage (return on investment).